June 9, 2020
Over the last few months we’ve heard a series of media reports detailing the dramatically negative impact the COVID-19 pandemic has had on the national economy. There are, however, a few exceptions — and the bicycle industry is one of them.
A recent NBC News report detailed the rising popularity of bikes among California retail buyers. Kevin Brown, the owner of the BikeMan bicycle shop in Palm Desert, told NBC News that buyer interest had exceeded his expectations.
“The bicycle business is experiencing a tremendous boom right now — there’s a lot of people that have rediscovered getting outside and riding their bicycles,” Brown said.
Brown told reporters that sales “are tremendous” and that his repair business is also surging.
“The phone is ringing constantly and a lot of people are bringing bikes in that have been hanging out in the garage for quite some time and need a little bit of t.l.c..,” he said.
While COVID-19 has had a devastating impact on many local businesses, those in the cycling industry can take some small consolation in the fact that people are gravitating toward socially distant exercising options.
“The bicycle industry as a whole on a national basis has been scratching their head and trying to figure out how to get more people out on bikes, Brown said. “The industry didn’t realize it would take a global pandemic to do that.”
Brown’s increased sales align with other reports of bike shops across the country, where stock has been fast depleted thanks to heightened demand. The trend is especially pronounced in urban areas, where people are trying to minimize use of subways and other forms of mass transit.
Yet will these new legions of cyclists stick with it?
We think so. Once you take a bike on the beautiful roads and trails of California, you’re often a committed cyclist for life. We think most of these new cyclists will fall in love with it, just as we did.
Gary Brustin is a lifelong cyclist and a specialist in bicycle accident litigation. In fact, these are the only types of cases that he will accept. If you’ve been injured in a collision or have suffered from the negligence of another, we urge you to contact Gary for a complimentary consultation.